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Morning Glory has the tourist trade well and truly captured in Hoi An, and the steady throng of visitors traipsing through is clearly testament to this. But I’m far from convinced this restaurant deserves the excellent reviews it receives. While it has established a good reputation and is extremely busy, this results in it being exceptionally rushed and noisy.

The location is great, but the focus is on pushing people through quickly to make room for the next party and not on producing great fare, despite their written claims about caring so much about the food. Twice we had unfinished plates whisked away despite valiant attempts to save them, including dipping sauces still in use, and once we managed to save a dish from premature removal.

We opted for the traditional Hoi An specialties which were oily and ordinary, especially compared to others in town. The famed white rose dumplings were delicate and well presented (though not particularly flavoursome, intrinsic in the nature of the dish), but this is not enough to save the restaurant. One dish (pancakes) required some assembling but the rushed and incomprehensible instruction from the waitress to one person only at the table was inadequate. The dishes lacked the fresh flavours of good Vietnamese food.

This is one of now four establishments for Ms Vy so it has become quite the production. There was nothing to convince us there was much remaining of Ms Vy’s original food or food philosophies and on this basis we opted not to take on of their numerous cooking classes (even though recommended), now conducted by others in any case, and opted to take one with Green Mango instead – a great choice as it turned out.

While Morning Glory is reasonably priced, especially by Western standards, and you’ll no doubt get some good fare there, there are far better places to eat in Hoi An with more emphasis on the food and in more appealing settings without the rush.